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You can be a part of this exciting endeavor by joining as a Creative Alliance Founding Member now through December 31, 2010 — and have the benefit of being recognized on our office walls, and anywhere else that we can find to show you off, as having given your support during this critical transition period indefinitely.

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Join the Austin Creative Alliance online

Organization Membership Form (PDF)

Individual Membership Form (PDF)

CreateAustin is a community cultural planning process that will identify Austin’s creative assets and challenges, define goals, and establish recommendations to invigorate Austin’s “culture of creativity.” This public/private collaboration will define specific strategies for community-wide implementation in order to sustain Austin as a magnet for arts, culture, and creativity.

The top 2 recommendations of the plan are:

1. Establish a CreateAustin leadership task Force to assist in plan implementation
2. Form a community-based Creative Alliance to provide essential services to individuals and organizations

With the help of the CreateAustin Leadership Task Force and board and staff of the longstanding community-based organization formerly known as Austin Circle of Theaters, and all of the community members who participated in this process, The Greater Austin Creative Alliance is now ready to lead this charge.

Epistrophy Arts, William Parker Quartet at the Victory Grill, trumpet player, Lewis Brown, and alto saxophone player, Rob Brown, 2007. Photography by Pedro Morino.

Read the entire plan:

CreateAustin Cultural Master Plan Executive Summary (40 pages, PDF)

CreateAustin Cultural Master Plan (82 pages, PDF)

Visit the City of Austin’s CreateAustin website for more information.

See nowplayingaustin.com for current information.

Jim Butler, Creative Industries Development Manager for the City of Austin’s Emerging Technology Program
Marc English, Marc English Design
Laura Esparza, Cultural Affairs Division Manager for the Austin Parks and Recreation Department
Stephanie Hawley, Austin Community College
Ruth Heffron, Lines Fine Art and Heffron Consulting
David Sandal, Applied Materials
Robyn Turner, Austin Independent School District

They join existing board members Dewy Brooks, Emily Cicchini, Royce Gehrels, Imron Goldstein, Christine Saunders, and Susan Thomason. Special thanks to CreateAustin for their support during our transition period.

Nomination are still being accepted for the board. Please contact us for more information.

Theatrical Happenings will be occuring all over Austin as part of Spect-Actor. See the SPECT-ACTOR page for schedule details.

We just received the following letter from Kevin Johns, Director of Economic Growth and Redevelopment Services Office about this issue, and wanted to share it with you.

City of Austin
Economic Growth and Redevelopment Services Office
March 26, 2010
Austin Cultural Arts Contractors
Dear Art Leaders:
Thank you for a very articulate response to the arts funding process through the Hotel Occupancy Tax dollars question. I think that your response, and that of everyone speaking out on both sides, illustrates the high level of thinking that is needed to have a productive discussion of allocation of the arts funding.

The reason for this letter is to let you know that despite the poor administrative launch of these deliberations under my direction, the purpose and intent remains the same: to enhance the Austin creative industry cluster, locally and globally. I would like to formally apologize to those of you in the arts community who were reasonably disturbed by the untimely action of my office and team, as a result of the legal findings. I have also apologized to the Mayor and Council, who were embarrassed by the follow up. After hearing all of your concerns and the concerns of the City Council, we will be moving forward as follows:

* The proposed new language in the application has been deleted
* The Law Department will be consulting with additional legal experts on the interpretation
of the code; and,
* I will be convening a stakeholder group including representatives of the arts,
the Arts Commission and hotel industry representatives to assist in refining the
process.

I think the real message we were trying to deliver was not communicated well. The revision of the existing funding process that was rolled out had three (3) purposes. First and foremost to begin to educate all Arts and Culture organizations on legal requirements so they would not be challenged. The second purpose of the initiative was to use 2010 as a “test” year to gather data on which organizations were not reporting tourism, or reported zero tourism. By doing a close examination of this group, we are in a position to provide help. Our plan is to provide business workshops and outside professional marketeering assistance to those who seek help. The third purpose is pure economic development. Tourism is down by an estimated 9%. We need creative marketing in order to generate more Austin tourism. We need more direct and indirect spending in our small business commercial areas, and the arts community is in a position to regenerate that lost productivity. This self help strategy is mutually beneficial. More tourism and local spending means more HOT dollars to distribute. The information distributed earlier to arts organizations as a prelude to the new application cycle was not intended as a death sentence. We recognize that the continued attraction of creative industries to Austin is largely dependent on our national leadership in this arena. Arts and cultural organizations have built Austin into an economic powerhouse and our intention is to shore up their funding by insuring the Hotel Tax source of dollars is legally applied.

Our message was unfortunately horrible. As we go forward I invite further discussion on how we can amp up validation on the use of Hotel Taxes. I plan to assemble arts and hotel representatives to further discuss outcomes. It is clear we need measurable data. We have a reasonable picture emerging on the magnitude of the issue, and we want the culture and arts organizations to generate more and more tourism tax dollars on self help basis. Lawyers with multiple perspectives will be convening to reach consensus on the interpretation of the code. However that compliance is ultimately defined, any groups that fall outside the tourism dollar portfolio we will work to develop a safety net and suggest appropriate funding.

Again the purpose of this letter is to clarify the information that was originally conveyed, and to specifically respond to those organizations that e-mailed the Mayor and Council. Elected officials were unfortunately barraged with legitimate questions about the unintended consequences of the proposed process, and not briefed on the administrative recommendations from my office.

Thank you for taking the time from your valuable schedule to weigh in on this important economic issue.
Regards,

Kevin Johns AICP
Director

We are so grateful that you all that have been able to be part of this for getting to this point. We will continue to update you as the issue develops.